Google ranked page 1, listed from approx 600,000 for keyword search "cold room installation".

About
Coolmatters are a small to mid sized company working out of Ealing, W London.

Mr. David Razavi founded the Company in 1997 and started his profession as a service engineer for Carters Refrigeration Ltd. Cool Matters initial step into the market consisted of servicing and installation of air conditioning and refrigeration systems. In 2000 the company's skills were expanded into the area of cold room development and because of 'word of mouth' this division of Cool Matters now has the biggest revenue for the Company. Currently around 55% of our work is cold room related, of which, around 60% is obtained via referral of existing customers.
[www.coolmatters.co.uk]

"Gathering, collecting and analysing business information is crucial on the on start of any web development project, with which to provide an accurate representation of your business online. " 

Project
[stage 1]

What are the clients requirements?

In this case Coolmatters had no website at all so this was to be a fresh start on the web.

Through a number one to one meetings with Mr. Ravazi and other company members, Design Web Services was able to draft and produce a brief and proposal identifying key areas, that generally questioned;

          - who the target market is?
          - what the website should deliver?
          - what information will be presented and how?
          - server hosting requirements?
          - identity and other graphic or illustrative needs?
          - how the website be updated and maintained?

"You can fix it now on the drafting board with an eraser or you can fix it later on the construction site with a sledge hammer." (Frank Lloyd Wright)

[stage 2]
[Brief]

To design a content managed website using company colors and identity throughout its pages.
The site must show an archive of projects completed. Photographs, text and dates.
The site must include company literature transfered to the webiste pages with regards to the services, products and company history.
The site is to provide a forum.
The site is to provide a contact form.
The website must provide a user registration form for forums.
The site also will need a subscription form to the company newsletter.

[Objectives]

Deliverables

• Branded and themed webiste
• Top level Nav, Home, About, Products, Projects, Services, A forum and Contact page